PELATIHAN EFFECTIVE PROMOTION AND ADVERTISEMENT STRATEGIES

TRAINING EFFECTIVE PROMOTION AND ADVERTISEMENT STRATEGIES

EFFECTIVE PROMOTION AND ADVERTISEMENT STRATEGIES

(2 days training)
DESKRIPSI
Objectives of training program:
a.    Analyze the power of promotion and advertisement in boosting sales.
b.    Design a promotion plan aimed at the trade and the consumer.
c.    Apply the criteria of effective advertisement campaigns.
d.    Understand the principles of merchandising in outlets.

MATERI
OUTLINE MATERI :
1.    The Marketing Concept
a.    The Integrated Marketing Communication Concept (IMC)
b.    he 4 Ps
2.    Advertising Strategies
a.    Setting Advertisement Campaign Objectives
b.    Specifying the Target Audience
c.    Formulating a Creative Message
d.    Pretesting the Message
e.    Choosing the Appropriate Media
f.    Implementing the Campaign
g.    Measuring Results among the Targeted Audience
•    Level of Awareness
•    Change in Attitude
•    Action Taken
3.    Promotion Strategies
a.    The Push and Pull Sales Strategies
b.    Below and Above the Line Promotions
c.    Types of Promotions
4.    Promotion Campaigns
a.    Planning a Promotion Campaign
b.    Implementing the Campaign
c.    Testing, Measuring and Evaluating the Effectiveness of the Campaign
5.    Merchandising
a.    The Concept of Space Management
b.    Best Locations in Outlets
c.    Principles of Merchandising
d.    Implementing Planograms

PESERTA
Sales Managers and staff as well as marketing managers, Marketing professionals and field merchandisers

METODE    INSTRUKTUR
•    Presentation
•    Discuss
•    Case Study
•    Evaluation
•    Simulation

     Dra. MC. Maryati, MM dan Team
(Pakar dalam bidang Sales and Marketing, akademisi dan sekaligus praktisi, yang telah berpengalaman dalam memberikan training & consulting pada organisasi/perusahaan milik pemerintah maupun swasta)

Jadwal Berdiklat Training 2022

:

  • Batch 1 : 12-13 Januari 2022 | 25–26 Januari 2022
  • Batch 2 : 09-10 Februari 2022 | 22–23 Februari 2022
  • Batch 3 : 08-09 Maret 2022 | 23–24 Maret 2022
  • Batch 4 : 06–07 April 2022 | 19–20 April 2022
  • Batch 5 : 11-12 Mei 2022 | 18–19 Mei 2022
  • Batch 6 : 07–08 Juni 2022 | 28–29 Juni 2022
  • Batch 7 : 12–13 Juli 2022 | 20–21 Juli 2022
  • Batch 8 : 03–04 Agustus 2022 | 23-24 Agustus 2022
  • Batch 9 : 06–07 September 2022 | 20–21 September 2022
  • Batch 10 : 04–05 Oktober 2022 | 18–19 Oktober 2022
  • Batch 11 : 02-03 November 2022 | 16–17 November 2022 | 29–30 November 2022
  • Batch 12 : 07–08 Desember 2022 | 14–15 Desember 2022

 

Kisaran Rp 5.000.000,- an (**syarat dan ketentuan berlaku**)
Harga setiap kota akan berbeda serta semakin banyak peserta dalam 1 instransi yang sama, pun akan lebih murah. Untuk informasi lebih lanjut hubungi kami segera.

Investasi dan Lokaspelatihan:

  • Yogyakarta
  • Jakarta
  • Bandung
  • Bali
  • Surabaya

Catatan : Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas :

  • Module / Handout
  • Sertifikat
  • FREE Bag or bagpackers (Tas Training)
  • Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  • 2xCoffe Break & 1 Lunch, Dinner
  • FREE Souvenir Exclusive
  • Training room full AC and Multimedia