PELATIHAN BRAND IMAGE AND PRODUCT

TRAINING BRAND IMAGE AND PRODUCT

BRAND IMAGE AND PRODUCT

BRAND IMAGE AND PRODUCT
(2 days training)
DESKRIPSI
Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan

MATERI
OUTLINE MATERI :
1.    A Confession of A Brand Manager
•    What is A Brand Manager?
•    How to be A Good Brand Manager
•    Challenges, Opportunities & Threats of A Brand Manager
•    Daily Activities of A Brand Manager
2.    Brand Strategy & Execution : Two Different Worlds
3.    Develop Brand Strategy
•    Roles of Brand Strategy in Marketing and Company
•    How to Define Brand Segmentation and Target Market
•    How to Define Brand Personality and Positioning
•    The Process from Research to Brand Strategy Development
•    How to Analyze Research Report
•    How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
4.    Develop Branded Product Strategy
•    How to Define Product Mapping and Competitors to Target and Avoid
•    How to Define Strengths and Weaknesses of Our Competitors Product
•    How to Develop Strong and Sellable Product which Align with Brand Positioning
•    How to Execute The Product Strategy from Design to Packaging
•    How Design and Packaging Trigger Trial and Repeat Purchase
•    How to Develop Product from Content to Packaging Which Tells the Brand Positioning
5.    Develop Branded Pricing Strategy
•    How to Define Price Mapping & Develop Supportive Pricing Strategy
•    How to Define Manufacturers Price, Distributors Price, & Retailers Price
•    How to Manage Price in the End Market
6.    Develop Branded Distribution Strategy
•    How to Define Distribution Mapping
•    How to Choose The Most Suitable Distributors
•    How to Manage Distributors & Salesman
7.    Develop Branded Promotion Strategy & Execution

PESERTA
Staff Bagian Pemasaran, Marketing, Supervisor, Manager Pemasaran

METODE    INSTRUKTUR
•    Presentation
•    Discuss
•    Case Study
•    Evaluation
•    Simulation

    Dra. MC. Maryati, MM dan Team
(Pakar dalam bidang Sales and Marketing, akademisi dan sekaligus praktisi, yang telah berpengalaman dalam memberikan training & consulting pada organisasi/perusahaan milik pemerintah maupun swasta)

Jadwal Berdiklat Training 2022

:

  • Batch 1 : 12-13 Januari 2022 | 25–26 Januari 2022
  • Batch 2 : 09-10 Februari 2022 | 22–23 Februari 2022
  • Batch 3 : 08-09 Maret 2022 | 23–24 Maret 2022
  • Batch 4 : 06–07 April 2022 | 19–20 April 2022
  • Batch 5 : 11-12 Mei 2022 | 18–19 Mei 2022
  • Batch 6 : 07–08 Juni 2022 | 28–29 Juni 2022
  • Batch 7 : 12–13 Juli 2022 | 20–21 Juli 2022
  • Batch 8 : 03–04 Agustus 2022 | 23-24 Agustus 2022
  • Batch 9 : 06–07 September 2022 | 20–21 September 2022
  • Batch 10 : 04–05 Oktober 2022 | 18–19 Oktober 2022
  • Batch 11 : 02-03 November 2022 | 16–17 November 2022 | 29–30 November 2022
  • Batch 12 : 07–08 Desember 2022 | 14–15 Desember 2022

 

Kisaran Rp 5.000.000,- an (**syarat dan ketentuan berlaku**)
Harga setiap kota akan berbeda serta semakin banyak peserta dalam 1 instransi yang sama, pun akan lebih murah. Untuk informasi lebih lanjut hubungi kami segera.

Investasi dan Lokaspelatihan:

  • Yogyakarta
  • Jakarta
  • Bandung
  • Bali
  • Surabaya

Catatan : Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas :

  • Module / Handout
  • Sertifikat
  • FREE Bag or bagpackers (Tas Training)
  • Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  • 2xCoffe Break & 1 Lunch, Dinner
  • FREE Souvenir Exclusive
  • Training room full AC and Multimedia